Carrera: A brand for those who dare

From the very beginning, it embodied a spirit of adventure and boldness, with eyewear designed to stand out and endure.

In the decades that followed, the brand became known for its innovations in sports helmets and eyewear, as well as collaborations such as the one with Porsche Design. Since 1996, Carrera has been part of the Italian Safilo Group, enhancing the style and quality of its collections on an international level.

Today, Carrera is synonymous with bold design and high quality. The “Drive Your Story” campaign represents the brand’s life philosophy: it speaks to those who have the courage to be authentic and carve their own path. It’s a statement brand for people who live by their own rules and proudly stand out.